These days, to sell their products, makers of high-end audio gear must have a hook: something that makes the consumer choose their widget over competing widgets. Maybe that hook is a famous designer, or a company history long established and revered by audiophiles, or performance and/or build quality that far exceed what might be expected for the price -- or just clever marketing. But whatever the hook, it won’t work if it’s a secret. Companies have to get the word out.
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