Reviewers' ChoiceThese days, to sell their products, makers of high-end audio gear must have a hook: something that makes the consumer choose their widget over competing widgets. Maybe that hook is a famous designer, or a company history long established and revered by audiophiles, or performance and/or build quality that far exceed what might be expected for the price -- or just clever marketing. But whatever the hook, it won’t work if it’s a secret. Companies have to get the word out.



Read full article on http://www.ultraaudio.com/index.php?option=com_content&view=category&layout=blog&id=37&Itemid=2&format=feed&type=rss